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Makeup· emerging
AcceleratingVIOLETTE_FR
Paris, FR / New York, USA · Founded by Violette Serrat · Founder-led
Clean, vegan makeup from French makeup artist Violette Serrat.
Why it matters
Debuted in over 190 Sephora stores across North America in February 2025, including dedicated gondolas in the 'Next Big Thing' section — one of the highest-profile clean makeup launches into prestige retail of the year.
Ingredients we're watching
vegan formulations
External
violettefr.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR