← Brand Radar
Makeup· established
AcceleratingSaie
New York, USA · Founded by Laney Crowell · Founder-led
Clean colour cosmetics with environmental commitment built into operations, not marketing.
Why it matters
Surpassed $100M in sales with growth >6× original business size. All packaging biodegradable or recyclable. Saie Climate Initiative (Sept 2025) targets 5M lbs of plastic waste cleaned by 2027 and net-zero by 2039. Sephora bestseller; Glowy Super Gel highlighter consistently viral.
Ingredients we're watching
clean pigments →biodegradable packaging materials
External
saiehello.com →Other brands in Makeup
Coverage on Makeup
Graph relationships
Timeline
Sources
- 01How Saie Hit $100 Million in Sales Without Cutting Any Corners on Sustainability
- 02Saie At Six — How Laney Crowell Built An Over $100 Million Clean Beauty Brand
- 03Saie: FUTURE50 2025BeautyMatter