Violette Serrat
Paris-born makeup artist Violette Serrat built a global cult through YouTube tutorials demystifying French beauty before launching VIOLETTE_FR in 2021 — a skin-first, low-effort line backed by Estée Lauder Companies through New Incubation Ventures.
"French beauty is not a recipe. It is the freedom to look like yourself."
— Violette Serrat
Violette spent over a decade as a working makeup artist in Paris and New York, became Global Beauty Director at Estée Lauder, then launched her own line VIOLETTE_FR in 2021 — funded by Estée Lauder Companies' New Incubation Ventures arm.
The line is built around tinted shadow sticks, balm bronzers, and lip oils — all designed for the 'five-minute, looks-like-you' face she had spent a decade teaching on YouTube.
Makeup as personal language, not algorithmic perfection.
Skin first: the base is treated as skincare, not coverage.
- 2010sBuilds international following as a Paris-based makeup artist and YouTube creator
- 2017Joins Estée Lauder as Global Beauty Director
- 2021Launches VIOLETTE_FR with backing from Estée Lauder's New Incubation Ventures
Estée Lauder–Backed VIOLETTE_FR Launches
featureWWDViolette Serrat on French Beauty's Quiet Revolution
interviewVogue