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Makeup· established
Mainstream

Kosas

Los Angeles, USA · Founded by Sheena Zadeh · Founder-led

Makeup for skincare enthusiasts — skin-first formulation across colour cosmetics.

Why it matters

Founded in 2015 with $70K of personal savings and four lipstick shades; estimated ~$150M in annual revenue with ~200 SKUs sold from South Beach to Saudi Arabia. Profitable for years before reaching scale. Revealer Concealer (peptides + caffeine) became a TikTok-viral cultural product.

Ingredients we're watching
peptides →caffeine →hyaluronic acid →
External
kosas.com →
Other brands in Makeup
Graph relationships
Timeline
Sources
  1. 01
    Kosas Founder Sheena Zadeh Used to Be a Bug Taxonomist
    ELLE
  2. 02
    How Sheena Zadeh Built $150 Million Clean Beauty Brand Kosas
    Business profile
  3. 03
    How Sheena Zadeh Turned a Kosas Lipstick Into a $150M Brand
  4. 04
    WATCH: In the Chair with Kosas Founder Sheena Zadeh
    Mecca