ILIA Beauty

Vancouver, CA · Founded by Sasha Plavsic · Founder-led

Clean colour cosmetics fusing naturals, organics, and safe synthetics.

Why it matters

Launched 2011 from her parents' Vancouver garage on virtually no budget; grew to a $100M enterprise before being acquired in 2022 by the private investment fund of the Courtin-Clarins family — their first major beauty investment. March 2026 Skin Blur Serum Concealer marks continued innovation under new ownership.

Ingredients we're watching

caffeine →peptides →tinted lip balms (organic origin)

External

iliabeauty.com →

Other brands in Makeup

Kosas
Los Angeles, USA · Sheena Zadeh
Saie
New York, USA · Laney Crowell
VIOLETTE_FR
Paris, FR / New York, USA · Violette Serrat

Graph relationships

Timeline

Sources

01
How Ilia's Sasha Plavsic cracked the beauty code
Mecca
02
‘My Kidneys Shut Down’ — ILIA Beauty Founder’s Wake-Up Call After Scaling To $100 Million
03
She created ‘clean beauty’, then her kidneys shut down
04
March 2026's Best New Products Are The Spring Refresh

ILIA Beauty

Kosas

Saie

VIOLETTE_FR