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Tiila Abbitt

ATHR Beauty·Los Angeles, USA

“I sat in the rooms where decisions about plastic were made. Then I built the alternative.”

Former Sephora Director of Sustainability Tiila Abbitt founded ATHR Beauty (formerly Aether Beauty) in 2018 as the first fully recyclable, vegan, gluten-free crystal-charged eyeshadow palette — built from her insider view of what mass beauty packaging was leaving behind.

Independent, founder-led; Credo, Sephora, DTC.
Bio

Abbitt led sustainability strategy at Sephora before launching Aether Beauty in 2018 — later renamed ATHR Beauty — built around fully recyclable mono-material packaging and clean, vegan, cruelty-free formulas.

The brand pioneered the recyclable eyeshadow palette format and has become a frequent reference case for what 'circular' looks like inside colour cosmetics.

Philosophy
  • Sustainability is a structural design problem, not a content pillar.
  • Mono-material packaging or it didn't happen.
Career timeline
  • Pre-2018
    Director of Sustainability, Sephora
  • 2018
    Launches Aether Beauty
  • 2022
    Rebrands to ATHR Beauty
Other ventures
  • SephoraFormer Director of Sustainability
Press
  • Tiila Abbitt on Building Aether Beauty
    Glossy
    feature
  • ATHR Beauty: FUTURE50
    BeautyMatter
    profile