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Makeup· accelerating
AcceleratingSARELLY
Mexico / United States · Founded by Anna Sarelly & Remi Martini · Founder-led
Founder-led makeup shaped around Latina beauty rituals, undertones and product needs, now testing that specificity in U.S. mass retail.
Why it matters
Community-led development is most credible when it changes a product specification. Target Beauty Studio gives SARELLY a test of whether those decisions are clear to shoppers beyond its original audience. Placement verifies access, not sales performance or broad consumer preference; hero-SKU availability, shelf education and reorders are the next useful evidence.
Ingredients we're watching
External
sarelly.com →Other brands in Makeup
Coverage on Makeup
Graph relationships
Timeline
Sources
- 01SARELLY: Anna Sarelly and Remi Martini ↗Target · 29 Sept 2026
- 02