← Brand Radar
Makeup· established
MainstreamRMS Beauty
New York, USA · Founded by Rose-Marie Swift · Founder-led
Original clean-color brand rooted in organic, food-grade ingredients bridging skincare and makeup.
Why it matters
Founded 2009 by veteran makeup artist Rose-Marie Swift — one of the original clean color brands. Iconic 'Un' Cover-Up and Living Luminizer remain category references. Carried in 300+ brick-and-mortar locations worldwide including Mecca in Australia.
Ingredients we're watching
organic plant oilsfood-grade pigments
External
rmsbeauty.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Indie Beauty Profile: Rose-Marie Swift, RMS Beauty ↗Cosmetics Design
- 02RMS Beauty ↗rmsbeauty.com