Rose-Marie Swift

Rose-Marie Swift spent more than three decades as one of the most in-demand editorial makeup artists in the world, working with Miranda Kerr, Gisele Bündchen, and the major fashion houses. In the 2000s, struggling with chronic illness and fatigue, she had her blood tested — and discovered alarmingly high levels of heavy metals and synthetic chemicals, which she traced back to the products she was painting onto clients' faces day after day.

She launched RMS Beauty in 2009 with a tight line of raw, food-grade, organic color cosmetics — Living Luminizer, 'Un' Cover-Up, Lip2Cheek — built around coconut oil and unrefined pigments. The line became a cult standard among editorial makeup artists and one of the founding pillars of clean color cosmetics.

Swift remained the sole owner for over a decade before bringing in Bansk Group as a minority growth partner in 2021, and continues to lead the brand creatively.

Raw, food-grade ingredients — formulating from the kitchen, not the lab.

Clean as a health issue, not a marketing aesthetic — born from her own diagnosis.