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Makeup· accelerating
AcceleratingRefy Beauty
Brow-led clean colour cosmetics with a soft, editorial brand voice for European Gen Z.
Why it matters
Launched 2020 by influencer Jess Hunt; sold out the Brow Sculpt at launch and has since expanded into lip, cheek, and skincare. Sephora Europe and Cult Beauty top-seller. Reference case for European influencer brands building credible clean prestige outside the US-centric Sephora playbook.
Ingredients we're watching
External
refybeauty.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01How Refy Became Europe's Fastest-Growing Beauty Brand ↗Vogue Business
- 02