Makeup· London, UK · Updated 14 May 2026
Jenna Meek
Co-founder and CEO of Refy with Jess Hunt. Meek leads operations and product strategy — the operator half of the founding pair that turned a creator's signature look into a multi-category global beauty business.
"A creator + an operator is the durable founding team."
— Jenna Meek
Background
Meek co-founded Refy in 2020 with Jess Hunt and runs the company as CEO, leading product strategy, operations and international expansion.
Under her leadership Refy has expanded from its Brow Sculpt hero into a full lip, eye and complexion brand sold across DTC, Sephora and Selfridges.
Philosophy
Operate the brand someone else's audience built.
Quietly build the moat while the creator builds the demand.
Career timeline
- 2020Co-founds Refy
Press & appearances
Refy's Founding Team on Splitting the Work
interviewGlossy
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Timeline