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Makeup· established
MainstreamGlossier
New York, USA · Founded by Emily Weiss
The original DTC-native millennial beauty brand — built from a beauty blog into a category-defining minimalist makeup and skincare line.
Why it matters
Founded 2014 by Emily Weiss out of Into The Gloss; defined the millennial DTC beauty playbook with hero products Boy Brow, Cloud Paint, You and Balm Dotcom. Reached a $1.8B valuation in 2021. Sephora launch in 2023 marked its move into wholesale.
Ingredients we're watching
minimalist formulationshyaluronic acid →
External
glossier.com →Other brands in Makeup
Coverage on Makeup
Graph relationships
Timeline
Sources
- 01Glossier at SephoraVogue Business