Emily Weiss

Emily Weiss began her career as a fashion assistant at W and Vogue while still at NYU. In 2010 she launched Into the Gloss, an editorial site built around long-form 'Top Shelf' interviews about how women actually used products — which became one of the most widely-read beauty editorial sites of its era.

In 2014 she spun out Glossier from Into the Gloss with four products and a community-first playbook: launches were shaped by reader feedback, marketing was peer-driven, and the brand's pink became a millennial visual signature. Glossier raised over $250M in venture capital and reached a peak valuation reported at $1.8B in 2021.

After a difficult pandemic period that included layoffs and a strategic reset, Weiss transitioned from CEO to executive chair in 2022. Glossier returned to product-led focus and entered Sephora in 2023, with the brand's iconic products (Boy Brow, Cloud Paint, Balm Dotcom) anchoring the relaunch.

Community as R&D — let the customer inform the next product, not the next campaign.

Editorial credibility as brand foundation — Into the Gloss before product, not after.