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Makeup· emerging
EmergingAxiology
Bend, Oregon, USA · Founded by Ericka Rodriguez · Founder-led
Plastic-free vegan color, made from a 10-ingredient formula and packaging recycled from island trash.
Why it matters
Founded 2013 after Rodriguez discovered her makeup was animal-tested. Launched the world's first 10-ingredient vegan lipstick; in 2022 eliminated all plastic packaging via a women's cooperative in Bali turning island waste into Balm-in-a-Box wraps.
Ingredients we're watching
10-ingredient vegan formulaplastic-free packaging
External
axiologybeauty.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Axiology ↗Clean Beauty Market
- 02Axiology ↗Loyal Crush