Ericka Rodriguez
Vegan and zero-waste from day one, Ericka Rodriguez founded Axiology in 2014 to prove that lipstick could be made from a 10-ingredient deck, hand-rolled in palm-oil-free formulas, and packaged in recycled paper instead of plastic.
"If we can make a lipstick that's better for the planet, we can rebuild every category."
— Ericka Rodriguez
Rodriguez moved to Bend, Oregon and founded Axiology in 2014 as one of the first fully vegan, palm-oil-free, zero-waste lipstick lines.
The brand's hero — Balmies, multi-use lip-and-cheek crayons hand-rolled by women in a Bali cooperative and wrapped in recycled paper — became the proof point for plastic-free decorative cosmetics.
Vegan + palm-oil-free is the floor, not the ceiling.
Packaging is a formulation decision, not a marketing one.
- 2014Founds Axiology in Bend, Oregon
- 2019Launches Balmies — hand-rolled, plastic-free multi-use lip crayons
Axiology's Plastic-Free Lipsticks
featureVogueEricka Rodriguez on Building a Zero-Waste Beauty Brand
interviewBeauty Independent