Gloria Noto

Gloria Noto spent over a decade as an international celebrity makeup artist before frustration with the industry's sameness, binary marketing, and lack of authentic inclusivity pushed her to formulate her own line.

Inspired by a trip to Thailand and the botanical rituals she encountered there, she returned to her Silver Lake kitchen in Los Angeles and began making small-batch skincare oils and cosmetics by hand. NOTO Botanics launched around 2015–2016 with a radical proposition: clean, multi-use, gender-fluid products for all bodies, identities, and skin tones.

Formulas are all-natural, multi-use, designed to work on both skin and hair and across gender lines — Noto uses 'uni(versally)-sexy' rather than 'unisex.' The brand is rooted in queer and BIPOC community support, with proceeds directed to relevant charities. Noto operates a flagship store in LA and continues to hand-pour and hand-package product.

Gender-fluid by design, not by retro-fit. Product format and marketing are constructed for non-binary use from the brief.

Art–nature–identity–design — Noto frames her work as the intersection of all four.