Tiila Abbitt
Former Sephora Director of Sustainability Tiila Abbitt founded ATHR Beauty (formerly Aether Beauty) in 2018 as the first fully recyclable, vegan, gluten-free crystal-charged eyeshadow palette — built from her insider view of what mass beauty packaging was leaving behind.
"I sat in the rooms where decisions about plastic were made. Then I built the alternative."
— Tiila Abbitt
Abbitt led sustainability strategy at Sephora before launching Aether Beauty in 2018 — later renamed ATHR Beauty — built around fully recyclable mono-material packaging and clean, vegan, cruelty-free formulas.
The brand pioneered the recyclable eyeshadow palette format and has become a frequent reference case for what 'circular' looks like inside colour cosmetics.
Sustainability is a structural design problem, not a content pillar.
Mono-material packaging or it didn't happen.
- Pre-2018Director of Sustainability, Sephora
- 2018Launches Aether Beauty
- 2022Rebrands to ATHR Beauty
Tiila Abbitt on Building Aether Beauty
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