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Clean Skincare· established
Accelerating

Ursa Major

Waitsfield, Vermont, USA · Founded by Emily Doyle & Oliver Sweatman · Founder-led

‘Adventure-tested’ clean skincare for active outdoor lifestyles — gender-neutral and high-performance.

Why it matters

Founded 2010 in rural Vermont; one of the first clean brands to credibly target men without resorting to grooming clichés. Fantastic Face Wash and Force Field Daily Defense Lotion are perennial bestsellers. Profitable, independent, and a reference case for slow-built clean brands that avoided the VC trap.

Ingredients we're watching
External
ursamajorvt.com
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