Clean Skincare· Waitsfield, Vermont, USA · Updated 14 May 2026
Emily Doyle
Emily Doyle co-founded Ursa Major with her partner Oliver Sweatman in 2010, leaving New York for Vermont's Mad River Valley to build a unisex, naturally derived skincare brand around outdoor-life formulation.
"If skincare can hold up to a Vermont winter, it can hold up to anything."
— Emily Doyle
Background
Doyle co-founded Ursa Major in 2010 with Oliver Sweatman, relocating to Waitsfield, Vermont to build the brand around naturally derived, unisex skincare.
Ursa Major's Fantastic Face Wash, Golden Hour Recovery Cream, and 4-in-1 Essential Face Tonic became defining products in the unisex clean prestige category.
Philosophy
Unisex is a category, not a marketing pose.
Nature-derived but clinically tested.
Career timeline
- 2010Co-founds Ursa Major in Vermont
- 2015Distribution expands into REI and Whole Foods
Press & appearances
Inside Ursa Major's Unisex Clean Beauty Bet
featureBeauty Independent
More from the index
Graph relationships
Timeline