Rhode Skin

Los Angeles, USA · Founded by Hailey Bieber · Founder-led

Minimalist, clinically-backed clean skincare across a deliberately tight SKU count.

Why it matters

Founded 2022; generated $212M net sales in its most recent fiscal year from just 10 products. Acquired by e.l.f. Beauty in May 2025 in a deal valued up to $1B — the largest acquisition in e.l.f.'s history. Bieber remains as Chief Creative Officer and Head of Innovation.

Ingredients we're watching

peptides →caffeine →tetrapeptide →sodium PCA →glycerin →

External

rhodeskin.com →

Other brands in Clean Skincare

Coverage on Clean Skincare

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care
Mariko Lin · 5 min

Graph relationships

Timeline

Sources

01
E.l.f. Beauty Acquires Hailey Bieber's Rhode Skin for $1 Billion
BoF
02
Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal
BBC
03
Rhode Beauty Acquired by E.L.F for $1 Billion
ELLE Australia
04
e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1B deal

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Köppen Is the Clean-Beauty Operating System Translated Into Oral Care