Credo Beauty

San Francisco, USA · Founded by Annie Jackson · Founder-led

Largest clean beauty retailer in the United States; sets the 'Dirty List' industry reference standard.

Why it matters

Co-founded 2013, opened first retail door 2015, now 16 stores nationwide with 3–4 new locations planned. Credo's 'Dirty List' bans 2,700+ harmful chemicals and a fifth iteration of the Credo Clean Standard is underway. Refocused on standalone stores after the Ulta partnership ended in March 2024.

Ingredients we're watching

curated multi-brand assortment

External

credobeauty.com →

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