← Brand Radar
Makeup· established
MainstreamTrinny London
London, UK · Founded by Trinny Woodall · Founder-led
Match-2-Me personalised makeup for women 35+ — built around Trinny Woodall's stackable cream-based formula stack.
Why it matters
Founded 2017 by TV style expert Trinny Woodall; pioneered the personalised digital match-quiz model in prestige makeup. Built a global community of women 35+ — historically under-served by influencer beauty — and reportedly profitable at scale.
Ingredients we're watching
cream-based pigmentsskincare actives in colour formulas
External
trinnylondon.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Inside Trinny London's Mid-Life Beauty BrandBusiness of Fashion