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Makeup· established
AcceleratingTower 28 Beauty
Los Angeles, USA · Founded by Amy Liu · Founder-led
The only beauty brand built end-to-end against the National Eczema Association's ingredient guidelines.
Why it matters
Founded 2019 after Liu's two decades in beauty and personal eczema battle. Clean, vegan, dermatologist-tested, all SKUs under $30. Expanded into Sephora UK in September 2025 — a notable accessibility-tier crossover into prestige.
Ingredients we're watching
NEA-compliant formulasvegan
External
tower28beauty.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01
- 02Amy Liu — Tower 28 ↗Female Startup Club
- 03Tower 28 Beauty ↗tower28beauty.com