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Clean Skincare· established
Mainstream

Summer Fridays

Los Angeles, USA · Founded by Marianna Hewitt & Lauren Ireland · Founder-led

Influencer-built clean skincare with a ritualistic, ‘weekend-feel’ brand voice.

Why it matters

Launched May 2018 with a single SKU — Jet Lag Mask — that sold out within hours of launch and remains the brand's hero. Crossed an estimated $100M+ in retail sales by 2023. Considered the proof case that influencer-led brands can mature into scaled prestige skincare with disciplined assortment expansion.

Ingredients we're watching
External
summerfridays.com
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Timeline
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