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Clean Skincare· established
MainstreamSummer Fridays
Influencer-built clean skincare with a ritualistic, ‘weekend-feel’ brand voice.
Why it matters
Launched May 2018 with a single SKU — Jet Lag Mask — that sold out within hours of launch and remains the brand's hero. Crossed an estimated $100M+ in retail sales by 2023. Considered the proof case that influencer-led brands can mature into scaled prestige skincare with disciplined assortment expansion.
Ingredients we're watching
External
summerfridays.com →Other brands in Clean Skincare
Coverage on Clean Skincare
Graph relationships
Timeline
Sources
- 01
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- 03Summer Fridays: FUTURE50 ↗BeautyMatter