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Makeup· established
MainstreamMerit Beauty
Los Angeles, USA · Founded by Katherine Power · Founder-led
A considered, minimal edit of EU-compliant, fragrance-free, cruelty-free essentials.
Why it matters
Founded 2021 by Katherine Power (Who What Wear, Versed Skincare). Built on the premise that less can do more — consistent Sephora bestseller and a defining brand of the minimalist clean-makeup wave.
Ingredients we're watching
EU-compliant formulasfragrance-free
External
meritbeauty.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Merit Beauty Review — Clean, Minimalist Makeup ↗Jeans and a Teacup
- 02Merit Beauty ↗meritbeauty.com
- 03The Best Merit Beauty Products ↗NYT Wirecutter