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Live Tinted

Los Angeles, USA · Founded by Deepica Mutyala · Founder-led

Clean, vegan, carmine-free makeup with pigments engineered for deeper skin tones.

Why it matters

Founded 2018 by South-Asian American entrepreneur Deepica Mutyala after her 11M-view color-correction tutorial. First South Asian-owned makeup brand at Ulta Beauty. Raised $15M including a $10M Series A by 2023.

Ingredients we're watching
vegancarmine-free pigments
External
livetinted.com
Graph relationships
Timeline
Sources
  1. 01
    About Live Tinted
    livetinted.com
  2. 02