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Makeup· emerging
AcceleratingKulfi Beauty
New York, USA · Founded by Priyanka Ganjoo · Founder-led
South-Asian-led prestige makeup designed for South Asian skin tones, undertones and beauty rituals.
Why it matters
Founded 2021 with backing from True Beauty Ventures; first major prestige beauty brand explicitly built around South Asian representation. Sephora launch in 2022. Hero kajal eyeliner has driven category-leading awareness in its segment.
Ingredients we're watching
plant buttersbotanical pigments
External
kulfi.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Kulfi Beauty Launches at SephoraVogue Business