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Makeup· established
MainstreamIT Cosmetics
New York, USA · Founded by Jamie Kern Lima
Prestige skincare-makeup hybrid built around a CC+ Cream formulated with plastic-surgeon-developed actives — the largest-ever female-founded beauty acquisition by L'Oréal.
Why it matters
Founded 2008 by Jamie Kern Lima after her on-camera struggles with rosacea; built CC+ Cream with plastic surgeons. Acquired by L'Oréal in 2016 for $1.2B — at the time, the largest acquisition of a female-founded beauty brand in history. Kern Lima became the first female CEO in L'Oréal's 100+ year history.
Ingredients we're watching
External
itcosmetics.com →Other brands in Makeup
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Timeline
Sources
- 01L'Oréal Acquires IT Cosmetics for $1.2BWWD