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Makeup· established
MainstreamHourglass Cosmetics
Los Angeles, USA · Founded by Carisa Janes
Vegan, cruelty-free luxury colour cosmetics with a commitment to fully animal-free formulation.
Why it matters
Founded 2004; acquired by Unilever in 2017. First major prestige brand to commit to 100% vegan formulations across its entire range (achieved 2020). Ambient Lighting Powder and Veil Mineral Primer are decade-long bestsellers. Reference case for clean luxury at the masstige+ price tier inside a strategic conglomerate.
Ingredients we're watching
External
hourglasscosmetics.com →Other brands in Makeup
Graph relationships
Timeline
Sources
- 01Unilever Acquires Hourglass Cosmetics ↗Business of Fashion
- 02Hourglass Goes Fully Vegan ↗Vogue Business