Beauty Heroes

Novato, California, USA · Founded by Jeannie Jarnot · Founder-led

Curated clean-beauty discovery retailer — monthly subscription + carefully edited storefront founded by former spa director Jeannie Jarnot.

Why it matters

Founded 2014; one of the most respected curatorial voices in U.S. clean beauty. Beauty Heroes' monthly discovery box is a launch channel for emerging clean brands and a reference of curatorial standards.

Ingredients we're watching

curated multi-brand assortment

External

beauty-heroes.com →

Other brands in Clean Skincare

Tata Harper Skincare
Champlain Valley, Vermont, USA · Tata Harper
Rhode Skin
Los Angeles, USA · Hailey Bieber
Credo Beauty
San Francisco, USA · Annie Jackson

Coverage on Clean Skincare

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care
Mariko Lin · 5 min

Graph relationships

Timeline

Sources

01
Beauty Heroes' Curatorial Standard
Beauty Independent

Beauty Heroes

Tata Harper Skincare

Rhode Skin

Credo Beauty

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care