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- Signals
Bemotrizinol Becomes a Formulator Reality: The First New U.S. Sunscreen Active in 26 Years Is at the Final-Order Stage
Iris Halberg · Ingredient IntelligenceThe FDA's December 12 proposed administrative order (OTC000039) closed for public comment on January 26. A final order is expected mid-to-late 2026. For clean-positioned SPF brands, this is the first genuinely new formulation tool in a generation.
spfsunscreenbemotrizinolfdaregulationOpen → - Signals
UK Parliament Formally Calls for VAT Cut on Sunscreen — A Policy Shift That Would Restructure the SPF Market
Iris Halberg · Trend ReportsThe UK's All-Party Parliamentary Group on Beauty published 'A Preventable Crisis' on May 13, calling for zero VAT on children's SPF 30+ and 5% VAT on adult sunscreen. The current 20% rate classifies sunscreen as a luxury — the WHO classifies UV radiation as a Group 1 carcinogen.
regulationukspfsunscreenvatOpen → - Signals
COSRX Holds #1 Sunscreen on Amazon UK and Germany. This Is a Distribution Story, Not a Viral One.
Iris Halberg · Retail SignalsAn Amorepacific-backed K-beauty SPF is using Amazon as its European retail infrastructure — outflanking Douglas, Credo, and Space NK on speed and cost basis. This is what disruption from the East looks like in practice.
COSRXAmorepacificK-beautyAmazonSPFOpen → - Brands
TirTir
Seoul, South Korea · Lee Yoo BinInclusive K-beauty complexion — Trust In Radiance — built influencer-first and proven globally with the 40-shade Mask Fit Red Cushion.
niacinamidepanthenolcentella asiaticaspfOpen → - Brands
Thank You Farmer
Seoul, South Korea · Kyu Woo Nam & Hyejin NamSkin farming K-beauty — patient, consistent, agricultural-philosophy skincare from the former CEO of Kolmar Korea and Kolmar China.
miracle broccoliricecentellaspfOpen →