Skin Blur Hydrating Serum Concealer

Self-setting, medium-coverage concealer with Matrixyl 3000 Glyx peptide complex for plumping, sea fennel extract for brightening and smoothing, and caffeine for depuffing — launched March 3, 2026 in 34 shades at $32. ILIA's most ambitious hybrid-formulation play to date: skincare actives at a Sephora-accessible price point, directly competing with conventional mass concealers on both efficacy and price. The 12-hour wear claim is dermatologist-tested; powdered microspheres self-diffuse light so no setting powder is required. Under Courtin-Clarins ownership since late 2024, ILIA is being scaled as a clinical clean makeup platform, not a niche alternative.