Audit· Head & Shoulders
Potentially Misleading"Recyclable Ocean Clean bottle"
Marketed its Ocean Clean bottle as recyclable while failing to disclose that the cap is non-recyclable.
What to look for instead
Recyclability claims must apply to the entire pack, not just the body.
More claims under audit
Sources
- 01How to Spot & Avoid Greenwashing in the Beauty IndustryIlu Hub