"Biodegradable wipes"

On 28 April 2026, a class action was filed in New York federal court against Boots Retail USA Inc., alleging that No.7 Beauty's Biodegradable Makeup Removing Wipes and Biodegradable Cleansing Wipes cannot biodegrade in the timeframes a reasonable consumer expects — because the products are disposed of in landfills where anaerobic conditions prevent decomposition. The suit invokes the FTC's Green Guides and the NY General Business Law, and centers the premium-pricing differential as the damages argument: plaintiffs allege they paid more specifically because of the environmental claim. Kimberly-Clark settled comparable 'biodegradable wipes' claims for $30M in 2019; the No.7 case is the first to target a mass-market brand sold on an explicit 'clean' and 'ethical' identity at Walgreens, Target, and Boots UK.