Claim #30 · Audit· Nivea
Potentially Misleading"High percentage of natural ingredients"
Nivea is facing claims of falsely advertising a high percentage of natural ingredients across its product line.
What to look for instead
Look for verifiable ISO 16128 disclosure or NATRUE percentage thresholds.
More claims under audit
- Potentially MisleadingClaim #29
"Environmentally sound product positioning"
Ulta Beauty - Potentially MisleadingClaim #28
"Biodegradable wipes"
Boots' No.7 Beauty - Potentially MisleadingClaim #27
"Reef friendly"
Bondi Sands — sun care - Potentially MisleadingClaim #26
"Grounded in an ethos of sustainability"
SKKN (Kim Kardashian)
Sources
- 01More Exposed Than Ever: Why the Cosmetic Industry...CMBG3 Law