Greenwashing Watch
Audit· Nivea
Potentially Misleading

"High percentage of natural ingredients"

Nivea is facing claims of falsely advertising a high percentage of natural ingredients across its product line.

What to look for instead

Look for verifiable ISO 16128 disclosure or NATRUE percentage thresholds.

More claims under audit
Sources
  1. 01
    More Exposed Than Ever: Why the Cosmetic Industry...
    CMBG3 Law