"EWG Skin Deep score presented as EWG Verified"

EWG Verified is a rigorous certification requiring full ingredient disclosure, screening against the EWG safety database, independent review, and ongoing compliance. EWG's Skin Deep score is a public consumer rating that any brand can reference without applying for certification. Brands frequently present the two interchangeably; EWG itself flags the gap between 'using EWG's database' and 'holding EWG Verified certification.'