Audit· General — Yuka app marketing
Marketing Heavy"High Yuka score presented as endorsement"
Yuka's score is a proprietary algorithm applied to publicly available ingredient data — without independent lab verification, heavy-metals testing, PFAS screening, or supply-chain audit. Brands promoting 'Yuka 95/100' on packaging imply third-party safety endorsement that exceeds what Yuka actually provides. A product can score well on Yuka while containing undisclosed PFAS contamination or allergens below Yuka's flagging thresholds.
More claims under audit
Sources
- 01The Beauty Signal — Greenwashing Intelligence Report (Expanded)