"100% Recyclable packaging (component-selective)"

Real-world recyclability depends on local waste infrastructure, not theoretical material recyclability. Pump dispensers — springs, metal valves, mixed plastics — are almost never recyclable through standard streams. Brands that print 'recyclable bottle' without disclosing which component(s) the claim covers are making systematically misleading claims under the standards in force in the EU from September 2026 (Directive 2024/825). Head & Shoulders' 'Ocean Clean' bottle (recyclable body, non-recyclable cap) is now cited in legal literature as the template case.