"Biodegradable packaging"

UK ASA research published in 2025 found that 60% of products made from plastics certified as home compostable did not fully disintegrate in a British home compost. EU Directive 2024/825 prohibits marketing a product as 'biodegradable' unless the claim is substantiated under real-world conditions. Brands that wrap a non-recyclable pump in biodegradable secondary packaging are making a selective green claim.