Audit· General — clean beauty language
Potentially Misleading"Non-Toxic"
Carries no legal definition under the FD&C Act, EU Cosmetics Regulation 1223/2009, or ACCC. A 2026 scoping review in Practical Dermatology found that paraben removal has driven substitution with isothiazolinones and methylchloroisothiazolinone — compounds with a documented and rising allergic contact dermatitis record. The 'non-toxic' badge implies competitor toxicity that has not been verified.
What to look for instead
Look for MADE SAFE certification (screens 6,500+ harmful ingredients) or EWG Verified.
More claims under audit
Sources
- 01Clean Beauty Allergens: A 2026 Scoping ReviewPractical Dermatology