"Reef-safe (on chemical sunscreens)"

There is no enforced definition of 'reef-safe'. Chemical UV filters such as avobenzone, homosalate, octisalate, and octocrylene remain documented marine hazards.

What to look for instead

Scrutinize the active list rather than the front-of-pack badge.

More claims under audit

Potentially Misleading
"High percentage of natural ingredients"
Nivea
Potentially Misleading
"Environmentally sound product positioning"
Ulta Beauty
Potentially Misleading
"Biodegradable wipes"
Boots' No.7 Beauty
Potentially Misleading
"Reef friendly"
Bondi Sands — sun care

Sources

01
How to Spot & Avoid Greenwashing in the Beauty Industry
Ilu Hub

"High percentage of natural ingredients"

"Environmentally sound product positioning"

"Biodegradable wipes"

"Reef friendly"