Kyu Woo Nam

Kyu Woo Nam is one of the most credentialled founders in K-beauty: over 30 years in Korean cosmetics, including CEO of Kolmar Korea and then CEO of Kolmar China — building manufacturing infrastructure across the world's largest beauty production country and overseeing product development for 300+ global and domestic brands.

Resigning from Kolmar to launch an independent brand was, by industry standards, a significant professional risk. His stated reason: to channel everything he had learned about global brand building into a single brand with a philosophy that the industry's major players had not prioritised — patient, farmer-like care for skin over time.

His personal origin story is embedded in the brand's name. He grew up in a small village in Korea, the son of farmers, and Thank You Farmer reflects his parents' values directly: integrity, steadiness, and respect for the slow work of cultivation. The brand's commercial design was equally unusual — Nam targeted global export from launch rather than establishing a domestic foothold first, leveraging the international relationships he had built at Kolmar.

Skin farming — treating skin with the same patience and consistency a farmer brings to land — is the brand's intellectual and emotional core.

Counter to the trend-driven K-beauty cycle: incremental results, no promises of instant transformation.

Build for the world from launch. Domestic-first is a sequence, not a strategy.