Body Care· New York, USA · Updated 14 May 2026
Lillian Tung
Co-founder of Fur with Laura Schubert, leading marketing and brand. Tung has been the public voice for the brand's stance on body-hair normalisation and category invention.
"We told retailers there was a category. Then we built the proof."
— Lillian Tung
Background
Tung co-founded Fur in 2014 with Laura Schubert and leads marketing and brand for the company.
She has been the public voice for Fur's body-hair normalisation stance and is regularly cited in press as one of the founders who 'invented a category' — pubic-hair care — that retailers initially refused to merchandise.
Philosophy
Invent category language; the merchandising will follow.
Body-hair-positive without the manifesto fatigue.
Career timeline
- 2014Co-founds Fur
Press & appearances
Fur Co-Founders on Inventing a Category
interviewGlossy
More from the index
Graph relationships
Timeline