Fur

New York, USA · Founded by Laura Schubert & Lillian Tung · Founder-led

Clean, gynaecologist-approved body care designed specifically for skin-with-hair.

Why it matters

Launched 2016; created the modern prestige pubic-care category. Fur Oil is the hero SKU and a Sephora bestseller. Reference case for taboo-category founders building durable retail businesses by leading with clinical credibility rather than shock marketing.

Ingredients we're watching

jojoba oil →grapeseed oiltea tree oil

External

furyou.com →

Other brands in Body Care

Nécessaire
Los Angeles, USA · Randi Christiansen & Nick Axelrod
True Naturals
San Jose, California, USA · Not disclosed in source
Lemongrass Spa Products
USA · Heidi Leist

Graph relationships

Timeline

Sources

01
How Fur Built the Pubic-Care Category ↗
Vogue Business
02
Fur Founders on Sephora and Category Creation ↗
Glossy

Fur

Nécessaire

True Naturals

Lemongrass Spa Products