Laura Schubert
Former Bain & Company consultant Laura Schubert co-founded Fur in 2014 with Lillian Tung — building the modern pubic-hair-care category and partnering with Goop, Sephora, and Target while staying independent and profitable.
"Body hair is not a problem to be eliminated. It's a category that deserved its own line."
— Laura Schubert
Schubert spent years at Bain & Company before co-founding Fur in 2014 with Lillian Tung. The brand pioneered the pubic-hair-care category with Fur Oil — a multi-use ingrown-prevention oil that became a Goop and Sephora hero.
Fur has grown into a multi-product line covering body-hair grooming and pubic skincare, and remains independent and profitable.
Build the category that didn't exist; don't compete in the one that does.
Independence > velocity.
- 2014Co-founds Fur with Lillian Tung
- 2017Sephora launch
Fur and the Pubic-Hair Category
featureVogue Business