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Haircare· New York, USA · Updated 14 May 2026

Nancy Twine

Former Goldman Sachs VP Nancy Twine founded Briogeo in 2013 — the first Black-owned haircare brand carried by Sephora — and built it through to a 2022 acquisition by Wella Company.

"Clean, multi-textured haircare belongs in prestige — not in a separate aisle."

— Nancy Twine
Background

Twine spent eight years at Goldman Sachs before leaving to launch Briogeo in 2013, building on family hair-care recipes from her grandmother in West Virginia.

Briogeo became the first Black-owned hair-care brand sold at Sephora and a defining brand of the multi-textured prestige hair-care category. Wella Company acquired Briogeo in 2022.

Philosophy

Clean haircare is multi-textured by default.

Founder ownership matters: Black founders, full ownership economics.

Career timeline
  • 2013
    Founds Briogeo after eight years at Goldman Sachs
  • 2016
    First Black-owned haircare brand carried by Sephora
  • 2022
    Acquired by Wella Company
Press & appearances

  • Wella Acquires Briogeo

    feature
    WWD

  • Nancy Twine on Building Briogeo

    interview
    Forbes
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