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Haircare· established
MainstreamBriogeo
New York, USA · Founded by Nancy Twine
Clean, naturally-derived haircare — first Black-founded brand to land at Sephora.
Why it matters
Founded 2013; acquired by Wella Company in 2022 for a reported $200M+. Don't Despair, Repair! Deep Conditioning Mask is the long-running hero SKU. Reference case for Black-founded clean haircare achieving an enterprise-scale exit while maintaining founder credibility through transition.
Ingredients we're watching
External
briogeohair.com →Other brands in Haircare
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Timeline
Sources
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