YADAH

Seoul, South Korea · Founded by Eun Mee Kang · Founder-led

Botanical clean K-beauty for sensitive, adolescent and reactive skin — Korean biodiversity as the ingredient database, free-from as the formulation brief.

Why it matters

Founded 2011 by Eun Mee Kang (known internationally as Anna Kang) in response to her own child's skin sensitivity. One of the earliest Korean brands to build an explicitly clean, free-from, botanically-led portfolio before K-beauty's broad international wave. Anti-Trouble and Green Tea lines anchor the brand; prickly pear and Korean blackberry are recurring hero actives. Distributed across specialty clean retailers in Southeast Asia and Western clean-beauty channels.

Ingredients we're watching

prickly pearKorean blackberrygreen teacactus

External

yadahcos.com →

Other brands in Clean Skincare

Coverage on Clean Skincare

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care
Mariko Lin · 5 min

Graph relationships

Timeline

Sources

01
Episode 1: An Interview with YADAH's Founder, Anna Kang
GlamTouch
02
Her Story ↗
Yadah Cosmetics Official

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Köppen Is the Clean-Beauty Operating System Translated Into Oral Care