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Clean Skincare· established
AcceleratingTrue Botanicals
Mill Valley, California, USA · Founded by Hillary Peterson · Founder-led
MADE SAFE-certified luxury clean skincare with peer-reviewed clinical efficacy data.
Why it matters
Founded 2014; first brand to publish a head-to-head clinical study against a prestige incumbent (vs. La Mer). Vitamin C Booster and Chebula Active Serum are hero SKUs. Backed by Olivia Wilde as Chief Brand Activist and a regular reference in clean luxury benchmarking.
Ingredients we're watching
External
truebotanicals.com →Other brands in Clean Skincare
Coverage on Clean Skincare
Graph relationships
Timeline
Sources
- 01True Botanicals' Clinical Studies Take On La Mer ↗Vogue Business
- 02
- 03True Botanicals: FUTURE50 ↗BeautyMatter