Tatcha

San Francisco, USA · Founded by Vicky Tsai

Japanese-inspired clean skincare grounded in geisha rituals and centuries-old formulation references.

Why it matters

Founded 2009 after Tsai discovered a 200-year-old Japanese beauty manuscript; acquired by Unilever in 2019 for a reported $500M+. The Water Cream and Dewy Skin Cream are Sephora top-sellers and remain the brand's revenue anchors. Reference case for ritual-led storytelling translating to scaled prestige.

Ingredients we're watching

Hadasei-3 ferment complex →Okinawa algae →Akita rice →

External

tatcha.com →

Other brands in Clean Skincare

Tata Harper Skincare
Champlain Valley, Vermont, USA · Tata Harper
Rhode Skin
Los Angeles, USA · Hailey Bieber
Credo Beauty
San Francisco, USA · Annie Jackson

Coverage on Clean Skincare

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care
Mariko Lin · 5 min

Graph relationships

Timeline

Sources

01
Unilever Acquires Tatcha ↗
Business of Fashion
02
How Tatcha founder Vicky Tsai built a beauty empire ↗
CNBC
03
Vicky Tsai on rebuilding Tatcha after burnout ↗
Glossy

Tatcha

Tata Harper Skincare

Rhode Skin

Credo Beauty

Köppen Is the Clean-Beauty Operating System Translated Into Oral Care